ABOUT SHELLY SHAVEELA RANIGA (SR)
My passion for design and leading cross-functional teams to ensure content is engaging and speaks appropriately to target audiences has been a driving force as a project-based creator.
I bring 7+ years of proven experience in developing and managing all phases of content design from conception to delivery.
As the chief creator of SR Productions, I manage impactful, creative and unique projects in collaboration with key stakeholders, such as Art Directors, UX Designers, Software Engineers and Marketing teams. I have demonstrated that I can manage projects within budgets of any size and scope in order to ensure timely product launches.
My ability to transform complex, creative content into meaningful, easy to understand campaigns for audiences of any size are reflected in my ability to:
•Produce, film and edit content to ensure branding message is conveyed to target audiences.
•Manage day-to-day operations and vendor relations.
•Streamline best practices between cross-functional teams in order to produce desired results.
•Manage complex workflow on multiple objectives, demonstrating the ability to manage competing priorities.
•Translate large data sets in order to influence creative decisions.
•Drive financial decisions across simultaneous projects to ensure the content aligns with companies’ interest and brand strategy.
Throughout my journey I have learned some key elements to creating great content:
•A diverse team enhances creativity, innovation, and profitability.
•Understanding your audience and studying analytics to drive decisions to assist with building content is key.
• You can't gain everyone's trust but you can build trust by creating content that communicates quality products and customer service.
•To simplify complex information through content design, you must understand how different types of graphics/programs are utilized to translate information.
• Having knowledge of industry-standard programs used to create, publish, and track content is a way of creating the best practices.
As a result, my quality and creativity would make me a unique addition to the team!
Fun Fact About Me!
I like to watch TV mostly for commercials because I am inspired by today’s creativity! Overall I love a challenge and the creative process of production. When I am presented with a problem, it excites me because those are the moments when I realize my strengths and the deeper understating of creating great content.